The Final Gumshoe

I am happy to note that for the last few weeks, TTC subway vehicles have been outfitted with this ad (notice the miniature note pad of gum disposal paper) in an effort to clean up the TTC and keep it above the current neglected-restroom standards it currently follows. I was saddened however to see a man remove the entire pad and put it in his knapsack. The following day, I was further crushed to see a teen, standing with a group of friends, over-dramatically remove a piece of bubble gum from his gabber, rip off a piece of gum disposal paper, scrunch the bolus into the paper and then animatedly throw the refuse over his shoulder - narrowly missing a co-passenger. I bet the campaign would do better in the zoo; in the primate cage, more specifically.